— PROJECT NAME
Tennent's Lager
— ROLE
Creative Director
— ASSETS
Web, Social, Press
The brief – Like Tennent's Lager, the Scots are well-travelled and their influence can be found the world over. The client wanted to celebrate the fact that Tennent's although brewed in Scotland is enjoyed in far-flung places.
The solution – We created the 'Scot or Not' campaign delving into the history of people, places and things that can, or cannot be traced back to its Scottish heritage.