Ronnie Wishart

— PROJECT NAME

Tennent's Lager


— ROLE

Creative Director


— ASSETS

Web, Social, Press

The brief Like Tennent's Lager, the Scots are well-travelled and their influence can be found the world over. The client wanted to celebrate the fact that Tennent's although brewed in Scotland is enjoyed in far-flung places.


The solution We created the 'Scot or Not' campaign delving into the history of people, places and things that can, or cannot be traced back to its Scottish heritage.