— PROJECT NAME
London Business School
— ROLE
Creative Director
— ASSETS
Press, Poster, Web
The brief – The London Business School wanted to convey that their Global Business Experience secondment, while rewarding, tested students to their limits. Because there's no better experience than real life experience.
The solution – We developed a campaign that tapped into potential scenarios that learners may experience during their Global Business Experience placement to reinforce that being a global business leader is never going to be easy.
